Enterprises are increasingly adopting multi-cloud environments, but few are taking advantage of benefits due to growing complexity.

Enterprises Opting for Multi-Cloud Strategy, but Complex Products Limit Customer Benefits

Enterprises are increasingly adopting hybrid and multi-cloud environments, according to a new industry data, but few are taking advantage of benefits due to the growing complexity of cloud products. That’s according to new report from 451 Research that concludes the cloud is now “mainstream.” The research firm drew the conclusions after analyzing data from a…

Rubrik has tapped former Google Cloud executive Bertrand Yansouni as its new vice president of worldwide channels. Rackspace says it’s the cloud computing industry’s first pay-as-you-go pricing model for a private cloud offering. New data from Synergy Research Group concludes it is becoming hard for global cloud providers not established as leaders to win market share.

Analyst: Global Cloud Becoming “Increasingly Difficult” For Companies Not Already Established As Leaders to Compete

The global market for cloud computing is continuing to grow at a pace of more than 40 percent annually, but it is becoming much harder for cloud providers not already established as leaders to win market share. Synergy Research Group’s latest analysis concludes that “the cloud market continues to grow strongly in all regions of…

Microsoft and SAP have agreed to sell and use each other's cloud products in the latest challenge to Amazon's market dominance.

Microsoft Signs SAP as Cloud Partner in Latest Challenge to Amazon’s Cloud Dominance

Microsoft has fortified a partnership with SAP SE to expand the use of each other’s cloud products in its latest effort to chip away at Amazon’s market share dominance in the public cloud. The two business software giants said they will deploy each other’s cloud solutions internally, and provide joint support services for customers. Microsoft…

AWS Launches New Secret Cloud Region, AWS re:Invent is coming, Cloud providers brace for Cyber Monday and Azure acquires Datapipe.

Cloud Round-Up: AWS Launches New Secret Cloud Region, AWS re:Invent, Cloud Braces for Cyber Monday Shoppers and Rackspace Closes on Major Acquisition

On this week’s Cloud News Round-Up on Liftr News, Amazon Web Services launches a new secret cloud region for U.S. intelligence agencies, AWS gears up to host their majo conference, re:Invent set to focus on AI, Machine Learning in Las Vegas, Black Friday and Cyber Monday put the cloud in the spotlight and Rackspace closes on its largest acquisition…